Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, April 25

So how low IS rock bottom? Every time you think Johnny Manziel has fallen about as far as he can go, something else happens. Today, it’s an expected announcement of an indictment regarding an assault on his girlfriend. A Dallas County grand jury has indicted Manziel, according to USA Today, on a misdemeanor assault charge. […]

“The Take” for Monday, April 18

Ads on jerseys? What’s the big deal? If you’re a fan of soccer, NASCAR or even the WNBA, you have to wonder the kerfuffle over the NBA announcing this past week it will allow teams to sell ads on jerseys. During the 2017-2018 season, players in the NBA will sport corporate logos on their uniforms. […]

“The Take” for Monday, April 11

History at the Masters… And for all the wrong reasons. Ironically, Sunday at the Masters was the 20 year anniversary of Greg Norman’s epic collapse at Augusta National, when he held a six shot lead going into the final round and let it all disappear to give Nick Faldo his third Masters title. Back then, […]

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