Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, August 3, 2015

UFC is not a sideshow anymore The UFC actually has been legit for a while, but with some of its initial stars aging out and others running into problems with the law, ultimate fighting needed some new blood and a new international star. It has that in Ronda Rousey, who destroyed Bethe Correia at Rio […]


“The Take” for Monday, July 27, 2015

So you’re sitting at your desk Monday morning.. And all of a sudden a co-worker sits down beside you, opens his laptop and begins working on the same spreadsheet you’re working on. “Man, what are you doing?” You might say. “This is my assignment.” “Dude, didn’t you hear?” The co-worker answers. “You’re gonna get let […]


“The Take” for Monday, July 20

Sorry, boss, I have a case of the British flu.. Bad weather Saturday means a dramatic finish Monday at the British Open and you’d be forgiven if you called in sick or at least were able to sneak a peek or two of the action on your computer this morning. Story lines abound: You have […]

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