Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, August 29

Oh Say Can You See… Except sometimes it’s hard to see the American flag if you’re sitting down. But that’s what 49ers QB Colin Kaepernick did over the weekend before the Niners’ pre-season game against Green Bay. When asked about it by NFL Media after the game, Kaepernick said, “I am not going to stand […]

“The Take” for Monday, August 22

How to lose millions in one night… Ryan Lochte goes home from the Rio Olympics with 12 career medals and a dark cloud over his head, as well as over the heads of the three teammates who were with him on their gas station adventure last week. With one embellished story about a robbery that […]

“The Take” for Monday, August 15

The Gold Rush in Rio… What we’ve learned in the first week of the Summer Olympic Games: Team USA is very good at swimming and in women’s gymnastics. Michael Phelps walks away from the pool (we think) with a haul of medals that most countries, much less athletes, would be thrilled to have. The breakout […]

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