Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, October 5

And it’s not even basketball season yet.. Still, college basketball is now in the news thanks to SMU and the University of Louisville. First, to SMU: The NCAA has handed SMU and well-traveled coach Larry Brown a number of sanctions, including a one-year post season ban, a nine-game suspension for Coach Brown, cuts in scholarships […]

“The Take” for Monday, September 28

Congratulations on surviving the “end of the world” Blood Moon Sunday night! It may seem like the end of the world anyway for Pittsburgh Steeler fans, now that quarterback Ben Roethlisberger is out four to six weeks with a sprained knee ligament. Big Ben’s loss is making a weak AFC North division look even weaker, […]

“The Take” for Monday, September 21

Calling Robert Griffin III.. Nasty injuries this weekend in football, both for the NFL and college ranks, but maybe the one to the Cowboys’ Tony Romo may have the greatest ripple effect. Romo is going to be out 8 weeks, maybe more, with a broken collarbone, so the Cowboys are going to need some quarterback […]

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