Who We Are

Game Day Communications, an award-winning firm founded by former ESPN Anchor Betsy Ross in 2002, works to understand and connect fans of our client’s brands using market research, strategy creativity and strong relationships. We specialize in research, strategic communications planning, media relations management, social media strategic planning/activation, event marketing/staffing and sports fan research.


Strategic Communications

Game Day Communications offers strategic communications planning for organizations to analyze and activate marketing, media relations and social media strategies. Our strategic plans guide the work we execute on behalf of our clients.

Event Marketing

From developing the concept of the idea to activating it in the field, Game Day Communications can provide a full-service approach. With a street team of 100+, we can activate local events as well as national “buzz” tours and have a number of staff who are trained to appear as mascots at community appearances.

Social Media Content & Graphic Design

Game Day Communications offers strategic social media planning and activation. We can capture photographs, videos and share on social media platforms. We also provide monitoring and engagement capabilities. With a full-time graphic designer, we can provide design for a range of materials from signage, marketing materials, email and social media content.

Recent News

“The Take” for Monday, July 25

Charlotte flunks the All-Star test: Who will be next? The NBA last week made official what everyone expected: The league is moving the 2017 All-Star Game from Charlotte because of the league’s objection to the state’s House Bill 2, which limits anti-discrimination protections for lesbian, gay, bisexual and transgender people in the state. In a […]

“The Take” for Monday, July 18

Hang down your head, Tom Brady… After nearly two years of the world trying to figure out the inflation of a football and how it gets deflated, Patriots quarterback Tom Brady announced Friday that he will not appeal his four-game Deflategate suspension to the U.S. Supreme Court, saying in a message on his Facebook page […]

“The Take” for Monday, July 11

Just call her “Super Serena”… Because it’s hard to think of anyone who has dominated a sport more convincingly than Serena Williams. In winning Wimbledon this weekend. Serena tied Steffi Graf with her 22nd singles Grand Slam win. She now only trails Margaret Court, who has 24. But it wasn’t easy: After winning number 21 […]

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