Contact Us:

Game Day Communications
700 West Pete Rose Way
Cincinnati, OH 45203

Tel: 513.929.GAME

Fax: 513.929.0245

jreau@gamedaypr.com

Innovative Projects

Podcasts

Game Day Communications has embraced new media on behalf of its clients using the internet, podcasting, email permission-based campaigns and viral marketing campaigns.

Stardust Resort & Casino Auction

For the auction, we created a video news release and uplinked it via satellite to some 1,200 stations around the country with placements in 22 markets. Additionally, we placed the VNR on www.youtube.com with numerous key words. A key learning for us was to embrace traditional media while experimenting with new media to create access and interest.

Stardust Resort & Casino Auction YouTube Video

Cincinnati Ballet webisode

The Cincinnati Ballet was producing the romantic ballet, Giselle, and wanted to reach a young professional audience. We recommended a webisode to explain the storyline of Giselle in modern terms tying it to a measurable promotional offer. The webisode featured three women (a la ‘Sex in the City’) talking about boyfriend horror stories. At the end of the four minute segment, viewers get to vote on whether Giselle should seek “true love” or “revenge.” Once they voted, they received a $10 discount offer to the production resulting in more than 500 redemptions.

Cincinnati Ballet Webisode

CatWomenDo: The Song

With Cincinnati-based band, The Gamut, we produced and recorded a new song titled “CatWomenDo” based on Bob Seger’s Katmandu for University of Cincinnati Athletics to use in promoting their women’s athletics.

The Gamut - CatWomenDo

Home & Garden Show Video Preview

On the opening day of the 2007 Cincinnati Home & Garden Show, we produced and edited a video preview of the Show for visitors. Also, we produced a time lapse of the Show being set up to increase media interest. We uploaded it to www.youtube.com, and sent an email to past visitors of the Show.

Home & Garden Show Video Preview