Contact Us:

Game Day Communications
700 West Pete Rose Way
Cincinnati, OH 45203

Tel: 513.929.GAME

Fax: 513.929.0245

jreau@gamedaypr.com

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Growing Your Fan Base

We assist our clients develop stronger relationships with their “elusive fan” or consumer with cause marketing partnerships, media events and event marketing. Here are a few examples.

Cause Marketing Expertise

Game Day Communications specializes in cause marketing campaigns working with celebrity-athletes and/or major league organizations including the Cincinnati Reds, Marvin Lewis (Head Coach, Cincinnati Bengals) and Anthony Muñoz (NFL Hall of Fame Offensive Lineman). In each campaign, we communicate the event or program and the cause associated with the event in addition to key messages (mission statement, beneficiaries of funds and brand statement).

Bronson Arroyo/Cincinnati Reds Community Fund Benefit Concert

All-Star Reds pitcher Bronson Arroyo committed to performing at a benefit concert to support the Reds Community Fund and their inner-city baseball outreach efforts. In less than one month, Game Day Communications worked with the Reds and Arroyo to secure a title sponsor and venue along with marketing the event and ensuring a positive experience for the sell-out audience of 1,000 fans. Additionally, we worked to ensure existing and potential corporate partners of the Reds Community Fund were treated to an all-access experience including a meet and greet with Arroyo and front-row seating.

Results of the campaign, included:

Capacity audience of 1,000+
Title sponsorship of the event to offset all expenses
Some 40 corporate partners and media attended the concert
Major media coverage included: ESPN, mlb.com, XM radio, FOX Sports, Cincinnati Enquirer, Cincinnati Post, Cincinnati TV and radio affiliates (wall-to-wall coverage, including live shots from the concert)

Major Media Events Expertise

Game Day Communications understands media relations and actually loves working with media. Each year, the firm spends more than $25,000 in media research/database access and measurement tools to access and cultivate media on behalf of clients.

Over the last two years, Game Day Communications has proactively managed major media events in various cities for the following: Stardust Resort & Casino (Las Vegas) Auction; major New York spots memorabilia auction; Gallop to Glory at the Galt House (Louisville); Kirk Herbstreit Ohio vs. USA High School Football Challenge (Columbus, Massillon, Ohio & Cincinnati, Ohio); and Flying Pig Marathon Race Day (Cincinnati).

Stardust Resort & Casino (Las Vegas) Auction

Game Day Communications has served Great American Group, an auction house based in Los Angeles, for the past two years, working on special projects. In November 2006, the firm managed the communications plan for the auction of assets for the legendary Stardust Resort & Casino, Las Vegas. With six weeks to execute the auction, Game Day Communications established a Las Vegas office with on-site staffing, provided a full market report for the client to understand the market and successfully managed the communications campaign.

Results of the campaign, included:

Development of a market report for the client that included a media overview, database of 1,500 hospitality and casino influencers to invite to a Preview Party
A media relations plan resulting in an earned value of $867,312 and 5.1 million media impressions
The auction resulted in a success: four times the number of web visits on the Great American web site during the timeframe and standing room only crowd on each day of the auction (financial figures are not released from the auction)
Local relationships were developed with key spokespersons: Las Vegas Mayor Oscar Goodman, Aki the Showgirl for the 21st Century
Local partnerships were developed with vendors: CoverEdge for the production of a TV news release and satellite uplink resulting in news stories around the country; a caterer and entertainment for the Preview Party

Event Marketing

In response to client needs, we formed an event marketing arm two years ago to assist clients in activating sponsorships and execute guerilla marketing campaigns. Our street team comprised of more than 60 college students is available year-round.

Clients for event marketing include:

Cincinnati Ballet
Cincinnati Bell
Cincinnati Enquirer
Cincinnati Home & Garden Show
Cincinnati USA Regional Tourism Network
Downtown Cincinnati Inc.
Flying Pig Marathon
The Galt House Hotel & Suites
National City
University of Cincinnati Athletics

Capabilities for Event Marketing

Sponsorship analysis and measurement
Display/booth design and production
Event staffing
Product distribution
Regional street team access and management

Case Studies

Cincinnati Reds Home Games for Cincinnati Bell

Game Day Communications was contracted by Cincinnati Bell to manage their “Fan of the Game” promotion at each of the 81 home games played at Great American Ball Park. The street of six arrived at the ball park one hour early to photograph with a Cincinnati Bell camera phone potential fans of the game and to award them prize packs. The pictures were sent to the Reds Scoreboard staff for use in the sixth inning of the game.

Cincinnati USA Regional Tourism Network/Cincinnati Reds Caravan

Game Day Communications was tapped to manage the Cincinnati USA Regional Tourism Network’s presence on the 2007 Reds Caravan which made 26 stops in 21 cities over four days. Because the Caravan was doubled in size this year, there were two legs—Northern and Southern. GDC created the interactive display with signage and flat screen internet capability to capture names for a register to win contest. Two GDC staff traveled on the Caravan to set up the display—sometimes with 15 minutes for set up—and to manage the exhibit.

The Cincinnati Enquirer

Game Day Communications manages all sports and entertainment related events for the Cincinnati Enquirer including High School Games of the Week, Western & Southern Tennis Masters Series, Taste of Cincinnati to name a few. Management includes: staffing, product distribution, photography for web site uploading and name capturing.